Local reward store Alice & Amelia, at 4432 Journal St., is a curated boutique that provides wares from neighborhood artists, entrepreneurs and women of all ages-owned corporations.

Clients can look through for sustainably produced clothing, jewelry, bathtub merchandise, candles, local cookbooks, cutting boards, porch flags and New Orleans-impressed things like wine eyeglasses etched with a New Orleans map.

Operator JoAnne Casey embarked on this new occupation right after almost a few decades living up north and working as an insurance policy statements agent. She moved again to her hometown of New Orleans and began producing and selling clothes at a booth at local festivals less than the label Bywater Apparel, a nod to the region of the city exactly where she grew up.

She located results with her very first design and style: “NOLA Girl” — a easy declaration — made in bold block letters.

“I acquired a booth at the Freret Marketplace and my initial day I produced a few hundred bucks,” she claims. “It was so diverse than what I invested 27 many years undertaking functioning in company atmosphere. Earning your revenue at a desk with a flip-flip? on it at a industry broadened my horizons, and I had a excellent time executing it.”

Following numerous several years of accomplishment in the pageant circuit, Casey opened brick-and-mortar Alice & Amelia six years ago. She named it just after her granddaughters.

In addition to promoting garments with her individual types, Casey curates goods from artists and entrepreneurs that are domestically manufactured, handmade or sourced from smaller makers.

“I achieved a lot of community artists, and the retail outlet just sort of developed. A good deal of items appear from little companies and ladies-owned organizations in equally New Orleans and throughout the state,” Casey claims. “I get a good combine of items that are aesthetically satisfying and points I’d like to have for myself.”

Staples objects involve T-shirts, bags and bumper stickers with her original NOLA Lady layout, as nicely as an additional initial — crawfish spilling out of a pot with the words “boil advisory” on it, offered on a T-shirt or a doorway hanger. She commissioned a nearby artist to draw the image.

Casey partners with the Younger Leadership Council to promote the official T-shirts at a booth at the Wednesday at the Sq. concert series and calendar year-spherical at the keep. She sells the organization’s “Proud to Phone It Home” backyard flags and porch flags.

Throughout the 2021 Carnival period, when Mardi Gras parades had been cancelled, Alice & Amelia offered “Yardi Gras” signs for citizens to place in their yards.

“There is so a great deal satisfaction for the city here in New Orleans, it was intellect blowing how numerous persons arrived in each and every day, and word of mouth spread about the garden signals. January is generally gradual but this January we were being active just about every solitary day,” Casey claims.

Alice & Amelia regularly adds new goods from exclusive and area designers. A latest effective partnership was including a locally built linen-cotton blend guayabera shirt.

“The designer to start with approached me at my booth at Wednesday at the Sq. and said, ‘Can you try to sell a dozen?’ in unique dimensions and styles, and I reported, ‘That’s a lot of stock but, Alright, we’ll attempt it,’ and the quantity we have marketed has been astonishing,” Casey suggests.

Her growth into men’s objects features domestically produced men’s bowties from Nola Beaux Ties. She sells socks for adult men and women by neighborhood corporation Bonfolk, which has a mission to donate a pair of socks to anyone in need to have for each individual pair marketed.

“My retail store retains evolving,” she states. “Just lately, a more youthful close friend reported to me, ‘I just experienced a newborn, what about expanding toddler and small children?’ and I have labored diligently to do that.”

A new exertion has been producing a T-shirt style and design to profit regional animal rescue companies and web hosting a 5K race and auction.

“I drove by a pet adoption working day and arrived household with a canine and begun donating to Animal Rescue New Orleans and Zeus’ Rescues. And I considered, ‘What else can I do?’” Casey suggests. “I started off a 5K highway race and auction and made the NOLA Woman charitable offering nonprofit, and we elevated $25,000 in our third year.”

Her style is of 3 canines undertaking a next line, which is emblazoned on race T-shirts and the winner’s medal. The T-shirt is obtainable at the retail store 12 months-round.

This year’s NOLA Canine Race to the Rescue will be Nov. 28 at Lafreniere Park in Metairie. Visit www.shopaliceandamelia.com to sign-up.

Casey continue to has designs to have a presence at festivals, like the Fall Yard Pageant at City Park set for Sept. 11-12.

“I adore doing festivals where I get to meet up with and make new pals,” she suggests.

Casey states shopper loyalty and neighborhood desire in supporting New Orleans artists allowed her to climate the pandemic.

“The extended we have been right here, the additional locals uncover us. and I think when folks appear in listed here once, they’ll appear yet again and again,” Casey suggests. “We were being fortuitous that we had enough loyal clients and folks felt loyal to the metropolis and felt faithful to their neighbors on Journal Avenue.”

Examine out www.shopaliceandamelia.com to see stock and buy objects on the internet.


For 40 years Gambit has noted on the city we appreciate, related you to New Orleans, and covered the concerns that issue to New Orleanians—all for absolutely free.
We need to have YOUR aid to maintain doing it.
Turn out to be a Gambit Member and sign up for our krewe now.